first year blogging

First Year Blogging (Reflection & Future Blogging Goals)

October 2019 officially marks my first year blogging and I’ve decided to write this post to revisit it next year to assess how far I’ve come.  While I have ambition, vision and hustle to turn my website into a fully functional media brand its important I celebrate the small wins along the way.



The Heartafact Archives will be a series of documented photos of myself and friends.
Just an archive of memories. This is Heartafact Archives 001

Universal Hip Hop Museum

Universal Hip Hop Museum is coming to the Bronx

The Universal Hip Hop museum will be the first of its kind coming to the Bronx, New York in 2023. Hip hop turns 50 in 2023 and has come so far from its initial beginnings in 1973. What initially started as black kids from the inner city setting up music systems with a DJ controlling the crowd by using breakbeats to extend the music has turned into a billion dollar industry.

Uniqlo Case Study

Why Millennials love Uniqlo (A Uniqlo Case Study)

In 2019 Uniqlo has become one of the leading brands worldwide for casual wear and essentials. The English/Japanese writing, together with the red box logo is recognisable on any high-street in any major country/city. This Uniqlo case study will allow us to explore just why the brand understands today’s digital environment by hacking culture while providing quality clothing for millennials around there 2000+ stores worldwide.

My Hypend Guest Post

Recently I had the opportunity to write for hypend who are the leading streetwear and lifestyle media company in Finland.What makes this particular write up cool and special to me is that it’s my first guest post write up in my blogging journey.I pitched the idea for a story which is titled – Why Unusual Brand Collaborations Make Sense

How Technology is Breaking Social Norms

There’s no question that technology has shifted how humans communicate with each other, share information and consume content. Technology will always keep advancing whether we like it or not and it’s our job to make sure we learn the new tech platforms and devices or be part of the Stone Age era and get left behind. How does this affect social norms on an everyday basis? Well technology is breaking social norms by dismissing popular beliefs by people or culture which was accepted up until the point technology decided to change it.

Case Study on nike

A Case Study on Nike: Originality, Creativity & Morality

I got the Nike hypnosis, you probably got the Nike hypnosis & I’ll breakdown why in this case study on Nike. They have made us part of their tribe, were like their little mini soldiers when it comes to brand awareness and loyalty. We all wear their product, in fact, I’m in air max 1s as I type this out. And we love how it makes us feel. Athletic while feeling stylish!


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