Recently I had the opportunity to write for hypend who are the leading streetwear and lifestyle media company in Finland.

What makes this particular write up cool and special to me is that it’s my first guest post write up in my blogging journey.

I pitched the idea for a story which is titled – Why Unusual Brand Collaborations Make Sense

Contemporary times have definitely witnessed very unusual brand collaborations which have seemed to work well, therefore I wanted to put an article together to further explore the reasons why. Asking 2 main questions. First being what made it unusual? And secondly why it made sense?

The Article features brand collaborations from

  • FENDI X FILA
  • VIRGIL ABLOH X EVIAN WATER
  • VIRGIL ABLOH X IKEA SWEDEN
  • BAPE X HELINOX

 

Head over to hypend to check out the article in its entirety – Why Unusual Brand Collaborations Make Sense

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