When people think of the most infamous sneakers of all-time they’ll probably thinking about how they boomed in popularity in the ’80s and ’90s. In reality, many of the classic sneaker designs that we wear today can trace their roots back to the 70s.
If the 70s were the decade of design innovation and the 80s were the time when companies started to build their brand, the 90s were when it was all put together and sneakers became gigantic. It was also the decade that Nike crushed the opposition. 90s Sneakers is usually associated with Nike for that very reason.
Yeezy which is the collaboration between Kanye West and Adidas is one of the most iconic sneakers to be released today. With the partnership first being announced in 2013 we have seen many releases such as the 350, 750 and 950 all ranging from $200 – $600. Since its initial release to the public multiple consumers have asked the question “why are Yeezys so Expensive?