Ja Morant Hair Styles and dreads

Ja Morant Hair Journey (Detailed Look)

Outside of his athletic abilities Ja Morant hair has gained attention on social media which inadvertently made him a centre of attention for this unique look.

rappers with blonde hair

The Best Rappers with Blonde Hair (Complete Gallery)

Hip-Hop artists infatuation to stand out has set many trends within the culture, 4 …

Twists for Men

12 Twists for Men in 2024 (Video + Gallery)

Twists for Men continue to be a great hairstyle choice for men with afro-textured hair. They offer a great look while simultaneously being low maintenance.


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Nordic Poetry


Nordic Poetry is the central hub for retro and vintage fashion for both men and women’s designer and sports pieces. The store … Read more



The Heartafact Archives will be a series of documented photos of myself and friends. Just an archive of memories. This is Heartafact Archives 001

The Best Nike Air Force One Outfit Gallery (Unisex)

The air force one might be the most visually appealing sneaker to look at and wear. It’s a classic sneaker that sells all year round and for good reason! It’s a top-selling shoe stocked in retail 247/365! And that’s a testament to how dope they are.  

Vital Life Lessons we can Learn From JME

JME is many things – Grime MC, Producer and the CO-founder of Boy better know. I’ve been following him since 2004 when … Read more

Brands you love because of Rappers

Brands you love because of Rappers

Let’s face it, Hip Hop is the most influential genre of music and everyone wants to dress like rappers whether you admit it or not. We have seen a countless number of brands start from humble beginnings only to skyrocket into stardom due to hip hop endorsement. There’s a reason why brands want artists to wear their fashion pieces, especially hip hop artists.

Universal Hip Hop Museum

Universal Hip Hop Museum is coming to the Bronx

The Universal Hip Hop museum will be the first of its kind coming to the Bronx, New York in 2023. Hip hop turns 50 in 2023 and has come so far from its initial beginnings in 1973. What initially started as black kids from the inner city setting up music systems with a DJ controlling the crowd by using breakbeats to extend the music has turned into a billion dollar industry.

Night Addict

Night Addict Interview

Streetwear culture has become the identity and uniform globally for young people and night addict is a brand that is encapsulating today’s youthful expression to a T! Night Addict clothing is growing through social media and using the platform to showcase their latest looks whether that be their Night addict hoodies, t-shirts, and accessories, this is a brand to pay attention to in 2019.

Uniqlo Case Study

Why Millennials love Uniqlo (A Uniqlo Case Study)

In 2019 Uniqlo has become one of the leading brands worldwide for casual wear and essentials. The English/Japanese writing, together with the red box logo is recognisable on any high-street in any major country/city. This Uniqlo case study will allow us to explore just why the brand understands today’s digital environment by hacking culture while providing quality clothing for millennials around there 2000+ stores worldwide.

My Hypend Guest Post

Recently I had the opportunity to write for hypend who are the leading streetwear and lifestyle media company in Finland.What makes this particular write up cool and special to me is that it’s my first guest post write up in my blogging journey.I pitched the idea for a story which is titled – Why Unusual Brand Collaborations Make Sense

Skepta Albums: The Journey to Ignorance Is Bliss

Skepta announced the release of his forthcoming album Ignorance Is Bliss on social media sharing snaps of promotional billboards throughout Nigeria, London and New York with the release date being the 31st May 2019. Looking towards the future is always the move to make, however, we can’t ignore the past accomplishments as it creates the context to really appreciate the growth and career Skepta has achieved. Skepta Albums have created timestamps in grime culture and it’s important to see what each represented at the time.

How Technology is Breaking Social Norms

There’s no question that technology has shifted how humans communicate with each other, share information and consume content. Technology will always keep advancing whether we like it or not and it’s our job to make sure we learn the new tech platforms and devices or be part of the Stone Age era and get left behind. How does this affect social norms on an everyday basis? Well technology is breaking social norms by dismissing popular beliefs by people or culture which was accepted up until the point technology decided to change it.

Hip hop and god

Hip Hop’s Relationship with God

I love rap music, I don’t know what else I’m more passionate about. It’s the most listened to genre of music today, has given birth to some of the biggest artists worldwide and without a doubt influences everything from sports, politics and everything in between. With that being said, as time goes on Hip Hop’s Relationship with God becomes more apparent.

Case Study on nike

A Case Study on Nike: Originality, Creativity & Morality

I got the Nike hypnosis, you probably got the Nike hypnosis & I’ll breakdown why in this case study on Nike. They have made us part of their tribe, were like their little mini soldiers when it comes to brand awareness and loyalty. We all wear their product, in fact, I’m in air max 1s as I type this out. And we love how it makes us feel. Athletic while feeling stylish!

drake is from london

Drake is officially a UK Citizen

Time after time after time drake continues to show that his love and support for UK music just keeps on compounding. The … Read more

Nike Air Max Independence Day

What is Nike Air Max Independence Day?

March 26 every year marks the Nike Air Max Independence Day which started back in 2014 intended as a celebratory day. Nike decided to pay homage to the start of its revolutionary journey which birthed the original Air Max 1 back in March 26, 1987.

chunky sneaker trend

5 Reasons why the Chunky Sneaker Trend is Here to Stay

In 2019 it’s now no longer a secret were a few years into the height & resurgence of the chunky trainer trend. From Balenciaga Triple S, Raf Simon’s Adidas Ozweego, Fila disruptor & Yeezy wave runner 700 being at forefront of the chunky trainer phenomenon its fair to say the hype doesn’t look like it will be slowing down anytime soon.

Rest in Peace Cadet

5 things Cadet taught us about Life

The sudden and unfortunate passing of Cadet has left many people deeply saddened and disheartened. With a bright future in music, sponsorship … Read more

Skepta and Wiley

A Brief History into Skepta and Wiley’s Relationship

Skepta and Wiley are 2 of the most prominent names and faces within Grime music. Status, success and without a doubt have together contributed to the foundations for the UK rich music scene it has grown to become, so why can’t the king of grime and the God father get along?

Nike Patch

Nike Patch (Custom Patch AF1)

The Nike Patch has been a cool accessory that people have always bought to either Iron on the Embroidery or stitch on their clothes. Now Nikeid wants you to be creative and patch your Air Force 1s!

Nike Adapt BB release date feb 17th 2019

Nike Tech Trainer

The Nike Tech Trainer is here – Nike Adapt BB is the smart shoe solution for athletes on the court. Lace less basketball trainers tighten by the app.