Men’s 70s fashion Styles & Trends

Written By Bakes

Avid writer on Men's Hair, Grooming, and Lifestyle!

Looking back at the 1970s, you can see that men’s fashion was a bit more daring and expressive than it is today. The styles were more eclectic, and there were many trends to choose from. If you want to inject some 70s flair into your look our editorial covers the best men’s 70s fashion, trends and brands during this era. 

Here are the Best Men’s 70s Fashion Trends

Disco Era

70s disco style

The disco era was all about flashy, over-the-top styles. Men’s clothing became more colorful and Patterned, and fabrics like polyester and silk were popular. You might see men wearing shiny suits with wide lapels or brightly colored leisure suits. In the disco era, men started wearing platform shoes and bellbottom pants in large numbers.

Some of the most popular brands from the disco era include Studio 54, Leisure Suit Larry, and Saturday Night Fever. These brands embodied the flashy, sexy style of the era. Men’s clothing from these brands was often made from synthetic materials that shone under the disco lights. They were often brightly colored and decorated with sequins or sparkles.

To really embody the 70s essence its best you get yourself some of the best 1970s Colognes to fit the aura.

As the saying goes, when you look good you feel good and we know Men who frequently wore wide-lapel suits during the time period wore cologne’s to be congruent with their flamboyant style.

Flared Jeans

70s flared jeans for men

Flared jeans were all the rage in Men’s 70s fashion. This look was popularized by the hippie and punk subcultures, who both favored a carefree, easygoing aesthetic. The style is characterized by wide-leg denim jeans that flare out from the knee down.

The flared jeans look is often associated with feelings of freedom and liberation. The relaxed fit and baggy silhouette provide a sense of comfort and ease, perfect for letting loose on a summer day or dancing all night at a punk rock show. These jeans also have a distinctive 70s vibe, conjuring up images of sunny California beaches and Festival Express train rides.

So if you’re looking to channel a bit of vintage sex appeal, grab a pair of flared jeans and enjoy the laid-back vibes!

Corduroy Pants & Jackets

Corduroy Pants for men

Corduroy pants and jackets were also popular Men’s 70s fashion. This style is typically made from a heavyweight cotton twill fabric, which gives it a sturdy, durable feel. Corduroys are often distinguished by their waffle-like texture, which can be seen when the fabric is stretched.

Corduroys were popularized in the early 70s and remained a mainstay of men’s fashion for the rest of the decade. You could see them in a variety of colors and patterns, but the classic brown corduroy is probably the most iconic.

Corduroys are perfect for winter weather, as they provide extra warmth and insulation. They’re also an excellent choice for those who want to incorporate a vintage vibe into their look. Men often paired corduroy jackets with jeans or khakis, which created a 70s-approved patchwork style.


Glam Rock Era

Men’s 70s fashion

The glam rock era was all about excess and over-the-top style. Men’s fashion became more colorful and flashy, with bright colors, sparkles, and sequins becoming popular. You might see men wearing shiny suits with wide lapels or brightly colored leisure suits.

The 70s were a time of excess and extravagance, and fashion reflected that. Men’s clothing was big, bold, and colorful. The classic look for men was a tight-fitting shirt with flared pants and big platforms shoes. They are accessorized with shiny belts, jewelry, and sunglasses. The overall look was flashy, fun, and sexy.

The subculture that wore this style the best were glam rockers. Glam rockers were a musical genre that emerged in the early 70s. They dressed in outrageous costumes and makeup and performed wild stage shows. They became trendy, especially among young people looking for rebellion against traditional values.

Glam rock fashion is still seen as cool and edgy, and men who want to bring a bit of that glam rock trend into their look can steal from this trend. For example, you could team a shiny disco jacket with some skinny jeans and platform boots for a look that’s perfect for hitting the dance floor at any 70s-themed party.

Soul Era

70s soul music style

The Soul Era spanned from the late 1960s to the early 1970s and was a time when men’s fashion really began to change. Artists such as James Brown, Marvin Gaye, and Stevie Wonder all had a huge impact on American culture during this time period. Some of the most common wardrobe pieces were peasant blouses, fringed vests, flared pants, and groovy suits. 

Roll Necks

Men’s 70s fashion to style

The roll neck, also known as a turtleneck, came back into fashion in the 1970s and had been having a bit of a resurgence lately. It’s a great style for men because it’s comfortable, versatile, and can be dressed up or down.

The look started with the hippies in the late 60s, who loved anything natural and comfortable. The roll neck was perfect for them because it kept them warm in the winter and was easy to wear under jackets or vests. They usually wore it in solid colors or simple patterns like stripes or checks.

In the 70s, the look continued to gain popularity and spread to other subcultures like punk rockers and bohemians. They often wore the roll neck with a pair of jeans and pointy dress shoes, creating a casual but stylish look.

70s Sportswear

70s Sportswear

Sportswear became popular in the 1970s as people began to exercise and stay healthy more than ever. Men’s Sportswear was functional and comfortable, with a focus on activewear that could be worn for a variety of activities.

You might see men wearing items like track pants, running shorts, T-shirts, 70s sneakers, and hoodies. These items were made from breathable materials like cotton and polyester and were designed to keep the wearer cool and comfortable.

70s Sportswear is still very popular today, especially among men who are looking for comfortable, functional clothing that can be worn for a variety of activities. If you want to get a 70s vibe in your wardrobe, then investing in some sportswear pieces is a great way to do it.

Hippie Era

70s Hippie Style

The hippie era was a time of peace and love, and fashion reflected that. Men’s clothing was loose and comfortable, with a focus on natural materials like cotton and suede. Colors were earthy and muted, with browns, greens, and olives being especially popular.

This was also a time when the hippie movement was at its peak, so there was a lot of influence from that subculture in terms of style. Men tended to wear loose-fitting pants and shirts, with plenty of room for movement.


Bright Colours (Peacocking)

Mens 70s Fashion Peacocking

One of the most notable trends in Men’s 70s fashion was the use of bright colors. Men began to experiment with color in a way that they hadn’t before, and as a result, there was a lot of color throughout the decade.

This trend is often referred to as “peacocking,” and it was popular among all subcultures during the 1970s. Men would wear bright colors in all sorts of combinations and often mix and match different items to create an eclectic look.

If you want to add a bit of 1970s flair to your wardrobe, then using bright colors is a great way to do it. You can wear bright pants with a neutral shirt or a colorful blazer with a neutral dress shirt. The possibilities are endless, so have fun experimenting!


70s Accessories

Accessories were kept to a minimum in the 70s. However, there were a few accessories that were popular during the 1970s.

Leather Belts

mens 70s fashion advert

Leather belts were popular during the 1970s because they looked stylish and were versatile enough to be worn with a variety of different outfits. Men often wore them with jeans, dress pants, or khakis.

If you want to add a bit of 70s flair to your wardrobe, then consider adding a leather belt. It’s a classic accessory that will never go out of style.


70s Sunglasses

Sunglasses became popular in the 1970s as more and more people started to wear them for fashion reasons. They were often worn by rock stars and celebrities, which helped to fuel their popularity.


70s Fedora style

Hats were a popular accessory during the 1970s, and there were a variety of different styles that were popular at the time. You might see men wearing fedoras, beanies, or cowboy hats.

If you want to add a bit of 70s flair to your wardrobe, then consider adding a hat. It’s a great way to add some personality to your outfit, and there are a variety of different styles to choose from.

Men’s 70s Hairstyles

Hairstyles in the 1970s were all about being creative and expressive. There was no one style that was popular among all men, so you saw a variety of different hairstyles throughout the decade. Some of the most popular hairstyles included:

The Afro

The Afro was a popular 70s hairstyle among African Americans. It was a natural style involving letting the hair grow into a big, fluffy afro.

70s afro hair

The Pompadour

The pompadour was a popular hairstyle among men in the 1950s, but it saw a resurgence in popularity during the 1970s. Men would slick their hair back away from the face and create volume at the top of the head.

pompadour hair

Long Hair

Mens 70s Fashion Inspirations

Long hair was common among men in the 1970s, especially rock stars and hippies. Men would wear their hair down to their shoulders or longer as a way of expressing themselves. Men weren’t as afraid to experiment with haircuts during the 1970s, so they would try out new styles that were bold and unique. Men in this time period felt like having long hair allowed them to express themselves in a way that wasn’t possible with shorter hair.

Early 1970s Style History

The Men’s 70s fashion was all about classic, timeless styles. The hippie movement was in full swing, and men embraced natural fabrics and loose-fitting clothing. Earth-tone colors were popular, as were flowing shirts and blouses. You could also see a lot of ethnic influences in the early 70s, with men wearing colorful ponchos and embroidered vests.

One of the most iconic styles from the early Men’s 70s fashion is the bellbottom pant. This wide-leg pant style became popular in the early 70s and was often made from denim or corduroy. The bellbottom trend continued throughout the decade, with different variations emerging over time. As the decade progressed, men’s fashion became more eclectic, with bellbottoms paired with t-shirts, sweater vests, and even tuxedo jackets. Men’s bellbottom styles were often embellished or detailed with embroidery or raw hems. Men also frequently wore bellbottoms with platforms shoes.

Some of the most popular brands from this era include Levi’s, Lee, and Wrangler. These brands’ jeans were worn in every possible style throughout the 70s. They were a staple of a man’s wardrobe, known for their high quality and durability.


The 70s were a time of great change, not just in politics and society but also in fashion. The men’s look during this decade was one of relaxed sophistication. Outfit colors were muted, and earth tones prevailed. Suit jackets became more fitted and less boxy, while pants tapered at the ankle. Natural fibers such as wool, cotton, and linen were popular choices for clothing materials. In terms of accessories, men often wore neckties made from silk or other luxurious fabrics, along with pocket squares in complementary colors. For shoes, suede loafers or dress boots were popular options. The 1970s saw the rise of various subcultures that helped to define the era’s unique style.


Related Articles

To stay updated on everything happening in  men’s style/lifestyle , street culture & music follow @heartafact on Instagram