For those of you wondering how to pronounce Nike, you’re not alone.

Nike is in fact pronounced as “NI-KEY”, another way to remember the proper pronunciation of the brand is with our visual reminder NI- 🔑

Many debates have surfaced online and in person regarding the right pronunciation of the Sports Giant which is why we have created a video to set the record straight, check it out above!  


The video above includes an audible pronunciation of the term Nike, reasons as to why there is confusion surrounding the name and examples of how its used in UK & US music.

What’s even more interesting about the “how to pronounce Nike” debate is that the Chairman of Nike himself Phillip Knight confirmed that the right pronunciation is Nikey.

2 creative students took the initiative to write a letter in hopes of a response from the chairman himself.

“If you could please circle the correct answer and return this letter within the stamped addressed envelope provided we will be tremendously grateful. This will help eradicate the social faux pas when mentioning the word Nike”

 

How to Pronounce Nike correclty

Source – The Independent

Credit to Kendal & Ben for assisting with the end of this cultural debate. The pair also went on to say

‘We included a stamped addressed envelope inside the letter so that he could simply circle the answer and send it back to enlighten us all. We didn’t actually think that he would do it. But all credit to him, a few weeks later the letter returned!’

 

The response from Mr Knight himself puts an end to any confusion on how to pronounce Nike. It has been settled once and for all, Its Nikey.

While I do admit to still pronouncing the brand as “Nike” as well of my other British counterparts we acknowledge its correct articulation.

 

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