When Fat Joe’s beard went viral months ago due to the noticeable use of black dye, the rapper didn’t shy away Instead, he seized the moment, determined to transform the narrative.
To address the criticism and eliminate the stigma, Fat Joe is now launching his own line of beard dye products.
Purpose for Product (Review)
The collection features single-use hair kits and double-use beard kits, each priced at $15.
Fat Joe’s transformation can be seen with the natural use of color at rewind it 10, still not convinced? keep on reading.
Joe being frustrated with the short-lived and unnatural results of other products sought the expertise of Carolyn Aronson, founder and CEO of It’s a 10 Haircare, to create a superior solution!
Brand Partners
Leveraging his celebrity connections, Fat Joe enlisted the help of high-profile friends to be the faces of Rewind it 10.
Notable figures such as DJ Khaled, Tyson Beckford, and Travis Kelce feature prominently on the product packaging, catering to various hair colors and styles.
The Stigma on Men’s Beard Dye
Historically, there has been a negative stigma associated with men using cosmetic products like beard dye.
This contrasts sharply with the female cosmetics industry, where women are often celebrated for enhancing their looks.
Fat Joe aims to change this narrative by normalizing the use of beard dye among men which talks about in detail here
Emphasizing Quality and Inclusivity
One of the standout features of Rewind it 10 is its commitment to quality and inclusivity.
The line is Leaping Bunny-certified, ensuring it is cruelty-free, and it boasts an ammonia-free formula enriched with aloe vera and oils for hydration and nourishment.
Fat Joe was adamant that the product be suitable for all men, particularly those with sensitive skin.
This dedication to quality is evident in the product’s development, which involved years of research and refinement to meet the highest standards.
Final Words
By addressing the stigma associated with beard dye and creating a high-quality, inclusive product, he is paving the way for a new era of male grooming.
Videos like above wouldn’t exist if the market wasn’t flooded with bad products, hopefully Joe can help put an end to this!
With the support of celebrity friends and a commitment to excellence, Joe is not only changing the game but also challenging societal norms, proving that men, too, deserve to look and feel their best.