Named after co-founder Domenico Dolce’s beloved poodle, this high-end fragrance is priced at £85 ($108) for a 100-milliliter bottle and for Dogs Only! 🐶🧴
The perfume, which boasts a blend of ylang ylang, musk, and sandalwood undertones, promises to leave your pet smelling like a Hollywood star from the 1950s.
However, the release has sparked debate among pet owners and veterinarians alike.
The Launch + Price
The launch of “Fefé” marks Dolce & Gabbana’s foray into the growing market of pet luxury items.
The perfume is presented in a lavish green bottle adorned with a 24-carat gold-plated paw print, and it comes with an exclusive Dolce & Gabbana dog collar and tag.
Developed by master perfumer Emilie Coppermann, who has previously crafted scents for major designers like Givenchy and Karl Lagerfeld, “Fefé” has been meticulously crafted to ensure it’s both safe and appealing to dogs.
Dolce & Gabbana have emphasized that the product adheres to the Safe Pet Cosmetics protocol, ensuring it meets rigorous standards for animal safety.
Is There a Market for This?
The launch of “Fefé” is a bold move into the booming pet care market, which is increasingly focused on luxury and wellness products.
In 2024, the global pet perfume market was valued at $1.44 billion and is projected to reach $2.26 billion by 2034.
Despite the growing demand for pet fragrances, not everyone is on board with the idea. While some pet owners and groomers appreciate the added touch of luxury, others see it as an unnecessary humanization of animals.
Veterinarian Federico Coccia warns that fragrances could interfere with a dog’s powerful sense of smell, which they rely on for communication and recognition.
Thoughts by D&G
The perfume is named after his poodle, whom he considers a “gift from God.” Dolce has a strong emotional connection to his pet, and this perfume is an extension of that bond.
D&G Promotional Video Below ⬇️
He believes that “Fefé” captures the essence of his dog’s unique personality, blending delicacy and charisma into a scent that embodies elegance. Dolce & Gabbana have positioned the fragrance as not just a product, but as a statement of love and luxury for pets.
In conclusion, Dolce & Gabbana’s “Fefé” represents a new frontier in luxury pet care, blending high fashion with the growing demand for premium pet products. However, it also raises questions about the balance between pampering pets and respecting their natural instincts.