Named after co‑founder Domenico Dolce’s poodle, the scent costs £85 ($108) for a 100‑milliliter bottle—and it’s for Dogs Only! 🐶🧴
It blends ylang ylang, musk, and sandalwood, aiming to evoke a 1950s Hollywood aura for your pup.
The launch has stirred debate among pet owners and veterinarians.
The debut of “Fefé” signals Dolce & Gabbana’s move into luxury pet products.
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The perfume arrives in a lavish green bottle with a 24‑carat gold‑plated paw print, plus a Dolce & Gabbana collar and tag.
Developed by master perfumer Emilie Coppermann—known for Givenchy and Karl Lagerfeld—“Fefé” was formulated to be safe and appealing to dogs.
Dolce & Gabbana say the product follows the Safe Pet Cosmetics protocol, meeting strict animal safety standards.
“Fefé” targets the booming pet care space, where luxury and wellness are surging.
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In 2024, the global pet perfume market stood at $1.44 billion, projected to hit $2.26 billion by 2034.
Some owners and groomers welcome the indulgence, while others consider it an unnecessary humanization of animals.
Veterinarian Federico Coccia cautions fragrances can disrupt a dog’s powerful sense of smell, vital for communication and recognition.
The name honors his poodle, whom he calls a “gift from God.” The fragrance extends Dolce’s deep bond with his pet.
D&G Promotional Video Below ⬇️
Dolce believes “Fefé” reflects his dog’s personality, mixing delicacy and charisma into an elegant scent.
They frame it as a statement of love and luxury for pets, not merely a product.
Ultimately, “Fefé” pushes luxury pet care forward, while raising questions about pampering versus respecting animals’ natural instincts.