Brand Story/About

HEARTAFACT BRAND STORY

Heartafact was established by Bakez and born in a unique way.

One of my closest friends was serving time in jail for 4 years and to keep in contact with him I would constantly write letters, however, these weren’t your ordinary letters. The letters were styled like magazines centered and broken down into topics we loved and spoke about all day from music, style, footwear, art and culture from around the world especially the UK and US. (I’ve shared pages from some of the letters below)

Spending my weekends and free time in coffee shops, libraries, home, work and anywhere with a decent Wi-Fi connection I would zone out to music and begin to create.

To my surprise, I learned that not only were my letters being read by my friend but being read and shared with others which they enjoyed.

Fast forward to today I have decided to follow my passion, explore my curiosity and focus on something that comes naturally to me. Providing value in the form of style, music & lifestyle content and sharing it with people who love it just as much as I do.

The term Heartafact is a play on words. Heart, Art, and Artefact – so what does it mean?

Heart- A love, passion, and commitment for what I do
Art – Cover, Share and celebrate visual, conceptual and performing art (music, style, sneakers, design, and culture)
Artefact – For anything created by humans which gives information about the culture of its creator and users.

Heartafact was created by myself to give information surrounding lifestyle culture, music, sneakers art and style all in one place.

Bakez!

The Letters that started Heartafact